APPLYING CONSUMER BEHAVIOR MODEL TO THE STUFF LABOR MOTIVATION
УДК 331.101.3
Abstract
The article appeals to the problem of designing motivation model for the labor behavior of company stuff. Human behavior is one of the key areas of research in many fields of knowledge. The main forms of human behavior in economics are consumer and labor behavior. For each of them, extensive theoretical and practical material has been developed, a significant variety of behaviors has been proposed. Moreover, in the absence of general models of human behavior that would be applicable in any field of his activity, each science develops its own methodological apparatus and builds models based on its own approaches. Models of consumer behavior describe a clearly defined object (purchasing act), are specific and practically oriented. Patterns of labour behaviour are more general and relate to conduct in general, but not to a specific act of activity. The article attempts to apply the principles of building models of consumer behavior to modeling labor behavior. The model of type “Definition of target actions — Stimulus selection — Information and desire — Choice and location — Check and preference — Confirmation and relation” is proposed. The content of these stages for the task of changing labor behavior is shown. A methodological feature of the model is the isolation of rational and emotional aspects in some elements of labor behavior.
Downloads
Metrics
References
Ламбен Ж. Стратегический маркетинг. Европейская перспектива. СПб., 1996. С. 127-128.
Lavidge R. J, Steiner G. A. A model of predictive measurement of advertising effectiveness // Journal of Marketing. 1961. Vol. 25, No. 6. Pp. 59-62.
Облакова С. В., Мартынова С. Э. Психологическая эффективность печатного рекламного текста: понятие и проблемы измерения // Маркетинг и маркетинговые исследования в России. 2002. № 1. С. 63-64.
Rogers E. Diffusion of Innovations. 4 ed. Simon and Schuster, 2010.
Rossiter J. R., Percy L. Advertizing communications & promotion management. The McGraw-Hill Companies Inc, 1997.
Karimi S. A purchase decision-making process model of online consumers and its influential factora cross sector analysis. Manchester, 2013. URL: https://www.escholar.manchester.ac.uk/uk-ac-man-scw:189583/ (дата обращения: 07.02.2021)
Посыпанова О. С. Экономическая психология: психологические аспекты поведения потребителей: монография. Калуга, 2012. 296 с.
Pham M. T., Cohen J. B., Pracejus J., Hughes G. D. Affect Monitoring and the Primacy of Feelings in Judgment // Journal of Consumer Research. 2001. Vol. 28. Pp. 167-188. URL: https://scholar.google.com/citations?user=cKntAwYAAAAJ&hl=en
Рамперсад Х. К. Индивидуальная сбалансированная система показателей. М., 2005.
Человек и его работа / под ред. А. Г. Здравомыслова, В. П. Рожина и В. А. Ядова. М., 1967.
Управление человеческими ресурсами: менеджмент и консультирование / под ред. В. В. Щербины. М., 2004. 520 с.
REFERENCES
Lamben J. Strategic marketing. The European perspective. St. Petersburg, 1996. Рp. 127-128.
Lavidge R. J, Steiner G. A. A model of predictive measurement of advertising effectiveness // Journal of Marketing. 1961. Vol. 25, No. 6. Рp. 59-62.
Oblakova S. V., Martynova S. E. Psychological effectiveness of printed advertising text: the concept and problems of measurement // Marketing and marketing research in Russia. 2002. No. 1. Рp. 63-64.
Rogers E. Diffusion of Innovations. 4 ed. Simon and Schuster, 2010. 518 p.
Rossiter J. R., Percy L. Advertizing communications & promotion management. The McGraw-Hill Companies Inc. 1997.
Karimi S. A purchase decision-making process model of online consumers and its influential factora cross sector analysis. Manchester, 2013. URL: https://www.escholar.manchester.ac.uk/uk-ac-man-scw:189583/ (date of access: 07.02.2021)
Posypanova O. S. Economic phychology: phychological aspects of consumer behavior. Monograph. Kaluga, 2012. 296 p.
Pham M. T., Cohen J. B., Pracejus J., Hughes G. D. Affect Monitoring and the Primacy of Feelings in Judgment // Journal of Consumer Research. 2001. Vol. 28. Pp. 167-188. URL: https://scholar.google.com/citations?user=cKntAwYAAAAJ&hl=en
Rampersad H. K. Individual balanced scorecard. Moscow, 2005.
A man and his job / editorship of A. G. Zdravomyslova, V. P. Rozhina and V. A. Yadova. Moscow, 1967.
HR management: management and consultancy / editorship of V. V. Shcherbina. Moscow, 2004. 520 p.
Economics Profession Business is a golden publisher, as we allow self-archiving, but most importantly we are fully transparent about your rights.
Authors may present and discuss their findings ahead of publication: at biological or scientific conferences, on preprint servers, in public databases, and in blogs, wikis, tweets, and other informal communication channels.
Economics Profession Business (EPB) allows authors to deposit manuscripts (currently under review or those for intended submission to EPB) in non-commercial, pre-print servers such as ArXiv.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
