, ,
 

SOCIAL, CULTURAL,
HISTORICAL STUDIES
ANDSECURITY
Научная статья / Research Article
УДК 130.2
DOI: 10.14258/SSI(2024)2-08
    WeChat 
 /  
Синь Цю1,
Лидия Глебовна Золотых2,
Ольга Юрьевна Космачёва3
1Сычуаньский университет, Чэнду, Китай;
qiuxin12121@163.com, https://orcid.org/0000-0002-7872-9198
2Сычуаньский университет, Чэнду, Китай;
zolotyhlg@yandex.ru, https://orcid.org/0000-0002-1425-5405
3Астраханский государственный университет имени В.Н. Татищева, Астрахань, Россия;
olga_ast@list.ru, https://orcid.org/0000-0002-3722-3131
.       -
 ,      
 WeChat,    /  .
 ,     ,   -
      ,  
 vs  .     -
Society andSecurity Insights № 2 2024 138
        -
  WeChat.     ,  
    «   
WeChat»,  2023–2024 .     -
    ,   -
 :      , 
,     ,  -
  ,  ,   . -
       
  WeChat,     -
.       -
   ,   , -
  , ,   
,     .  
       -
     WeChat,    -
        
  /  .  
 -      
 WeChat      . 
      /-
   ,    
      WeChat  
 .      -
     ,  
      ID-  -
    .
 : , WeChat,  ,  ,
 ,  , 
:      
    (2023学院教改-01:俄语专业融
入国家教育开放战略策略研究 /    « »
  ).
Для цитирования: Цю Синь, Золотых Л.Г., Космачёва О.Ю. Векторы русской культуры вки-
тайском WeChat как интерпретация Другого/Чужого всоциальных сетях // Society andSecurity
Insights. 2024. Т. 7, №2. С.137–155. doi: 10.14258/ssi(2024)2-08.
Социальные, культурные, исторические исследования ибезопасность 139
Vectors ofRussian Culture inChinese WeChat
asanInterpretation oftheOther/Alien on Social Networks
Xin Qiu1,
Lidiia G. Zolotykh2,
Olga Yu. Kosmacheva3
1Sichuan University, Chengdu, China;
qiuxin12121@163.com, https://orcid.org/0000-0002-7872-9198
2Sichuan University, Chengdu, China;
zolotyhlg@yandex.ru, https://orcid.org/0000-0002-1425-5405
3Astrakhan State University namе ofV.N. Tatishchev, Astrakhan, Russia;
olga_ast@list.ru, https://orcid.org/0000-0002-3722-3131
Abstract. econtents ofpopular public accounts representing dierent directions ofRussian
culture inthe Chinese messenger WeChat as away ofrepresenting theAlien/Other sociocultural
life are analyzed within theframework ofthecognitive approach. An analysis ofstudies focusing on
social networks has shown their ambiguous eect on popular culture andhas brought to thefore
the problem as cultural security vs social networks. e feasibility of studying the pragmatic
eectiveness of Russian culture on the Chinese audience of the WeChat social network was
determined. erelevant public accounts were selected forstudying during theresearch project
“Russian culture on a Chinese messenger WeChat”, implemented by students of the Russian
language department oftheInstitute ofForeign Languages ofSichuan University in2023–2024.
ese accounts were grouped insix following areas: information andnews public accounts about
Russia, Russian cinema culture, Russian artists and ne arts, Russian musicology and music,
travel inRussia, Russian gastronomic culture. epurpose ofthestudy isto systematize public
accounts based on theidentied characteristics ofWeChat content, representing dierent areas
ofRussian culture. epeculiarity ofthematerial andtheobject ofstudy determined theuse
ofthe sampling method in empirical research, referring to the descriptive method, including
techniques ofobservation, comparison, generalization, andclassication oftheanalyzed material,
as well as its external andinternal interpretation. etheoretical basis ofthestudy isacognitive
approach to analyzing thecontents ofthemost popular public accounts inthe Chinese messenger
WeChat. erefore, awide range ofviews ofdierent directions inRussian culture was identied
as away ofrepresenting theAlien/Other sociocultural life. eresult oftherst content analysis
of the texts on WeChat public accounts selected for the research has become their typology
andmulti-aspect characteristics. esociocultural status oftheAlien/Other transferring through
public accounts, thecontents ofwhich represent various vectors ofRussian culture inthe open
communication environment ofWeChat fora billion Chinese audience, determines thevalue
ofthis study. emodel forrepresenting nominations ofpublic accounts inthe Russian version as
aresult ofequivalent translation, inthe original Chinese traditional writing, andinPinyin graphics
with an indication ofan ID address can be used as abase model inother linguistic cultures.
Keywords: public account, WeChat, Russian culture, social network, cultural safety, Chinese
audience, content
Financial Support: thework was supported by theInstitute ofForeign Languages ofSichuan
Society andSecurity Insights № 2 2024 140
University, Project 2023 Higher education reform-01: Strategies forintegrating theRussian lan-
guage specialty into thenational education strategy / 学院教改-01:俄语专业融入国家教育开
放战略策略研究 .
For citation: Qiu, Xin, Zolotykh, L.G., Kosmacheva, O.Yu. (2024). Vectors of Russian Culture
inChinese WeChat as an Interpretation oftheOther/Alien on Social Networks. Society andSecurity
Insights, 7(2), 137–155. (InRuss.). doi: 10.14258/ssi(2024)2-08.

      
   ,   -
, , , ,  
 /    -
,   - .   -
       
,      ,  -
  ,      -
   ,  ,  -
  /.  /— 
    ,  
 .    
 (. , . ),  (. , .),
 (. , . , . )    -
 ,      -
      
 .       
  ,  «  
 —  ,     -
    , 
—  —   » (,
, , , 219: 228).
 ,     -
   , 
,      -
 ,  «  , 
  -, , -
  » (, 223: 63), , , -
     , «
      -
   -» (, 217: 117).
     
       ,
    ,  -
  ,     , 
    —   
Социальные, культурные, исторические исследования ибезопасность 141
.    «  
,  --
  , , , ,  -
   » (, 224: 66).
  «»,   -
 ,    - -
   ,   « -
».  , , «  »,   «
 , ,    » 
,     «  
 »,      «  <…>  -
      , -
     » (, ,
221: 32–33),      .
     WeChat  
      -
   ,     
    ( 21 .) —  (21  211 .)
     . -
       «WeChat»
,       -
 ,  «    
,     ,    -
  » (, , 215: 79).   
  WeChat,      ,
         
   (  ).  
WeChat      .
   WeChat    
       ,  -
     
. ,   WeChat -
    ,  -
     :  
WeChat       (,
,  ),     -
 .     WeChat—   -
 ,      -
     (Li X., 219; Zhong, 221).
  ,   
,      
  ( — )   : -,  -
  ; -,  
Society andSecurity Insights № 2 2024 142
; -,   .   -
         ,
      -
 .  ,  , 
«  ,  .   -
  , ,    
   » (Wu, 221: 18–19).
   WeChat      -
       
    .    ,
WeChat        
,        
,         -
         -
-,    / .
     WeChat 
« »,  ,    -
 ,    ; «   ,
    ,   -
    » (, 221: 96).
      
      -
 ,    -
     ,  
        
 «  <…>  ,  -
  „ — “    »
(, 221: 59–6).      -
 ,      -
  .    «» 
      -
—  —       .
,      
      -
   ,  «,  ,
 ».   XX   -
     : «  -
    ,    -
,     , 
    .  -
    , 
,        » (
, 224).
Социальные, культурные, исторические исследования ибезопасность 143
  
 —     WeChat,
    ,   -
      .
      -
  ,      
«     WeChat»,   223–
224 .       -
  : Yu Yuchen,Chen Xiru,Yang Mohan, Zhao Yu, Lu
Zihang, Halimalati Biare.      
      . 
     ,  
   ,    
     WeChat,   
.
      
    :   
   ,  ,   -
  ,    , -
 ,   ,   -
       
  /  .
     
   ,  , -
  , ,   -
 ,     . -
 -      
    WeChat,   
      
 .
 
      WeChat  -
     ,  -
       
  .  ,   -
    ,   
  (    ), 
       .
       ,
     .
      
WeChat.
Society andSecurity Insights № 2 2024 144
1.  «     »
       -
  WeChat      -
      ,
 ,  push-  ,
     (, 223). 
        -
   -   -
  ,     .
1.1. Классификация информационных иновостных публичных аккаунтов
      ,
      -
.        :
1)      , 2)  -
    3)   (. 1).
 1.
Table 1.
    
Classication ofinformation andnews public accounts
    WeChat ID
Группа 1. Российские политические новости
« » 俄罗斯观察者
[é luó sī guān chá zhě] elsgcz
«   » 俄语白桦林 [é yǔ bái huà lín] eyubaihualin
«  » 俄语独角兽 [é yǔ dú jiǎo shòu] russian_djs
Группа 2. Новости экономики и торговли
«  » 俄罗斯远东资讯
[é luó sī yuǎn dōng zī xùn] xunmall-ru
« 
 »
俄罗斯商务纵横
[é luó sī shāng wù zòng héng] RU-GFM
«WeAndTao» - weandtao
«  » 环俄网 [huán é wǎng] huanenet
Группа 3. Социально-гуманистическая информация
«   » 俄罗斯与世界观察
[é luó sī yǔ shì jiè guān chá] gh_183f75cfe100
«» 中国俄文杂志
[zhōng guó é wén zá zhì] Kitai-Russia
Группа 4. Мировые новости
«  
Sputnik»
俄罗斯卫星通讯社
[é luó sī wèi xīng tōng xùn shè] SputnikNews
«   » 中俄头条订阅号
[zhōng é tóu tiáo dìng yuè hào] CRI-russian
Социальные, культурные, исторические исследования ибезопасность 145
1.2. Краткое описание некоторых аккаунтов
«Единорог русского языка» / 俄语独角兽 [é yǔ dú jiǎo shòu]
«  »    .  -
      -
  ,   ,  
 ,   .    -
       -
 ,       
  .
«Информационное агентство ирадио Sputnik» / 俄罗斯卫星通讯社
[é luó sī wèi xīng tōng xùn shè]
     -
  «Russia Today»     
 ,    .  
   ,    -
 ,     WeChat   -
     .   
 :    .  
    : - , China
Today, Russia Today -.
-    
,      
   -  .
2.     « »
2.1. Образовательный потенциал видеоконтента нарусском языке
       -
, ,     . , «Видео
нарусском языке» / 俄语视频. [é yǔ shì pín]. WeChat ID: Ruvideo  -
   ,    ,
: «— », «», « », «-».  -
   -   :
  ,   .. -
    ,     
.      ,    -
,    ,    
     .
  «Вася и русский язык» / 瓦夏俄语. [wǎ xià é yǔ]. WeChat ID:
sphGUO2XlmV5zkD      -
   .    
     
 ,  .    -
 (, « »),   
Society andSecurity Insights № 2 2024 146
,      ,
   .
2.2. Особенности экосистемы киноконтента нарусском языке
 WeChat    ,  -
       -
     -
 . ,  «Беседы о русском кино» / 俄罗斯电影趣话 [é luó sī
diàn yǐng qù huà]. WeChat ID: gh_ae2164be49    -
 , : «», «», «
 9-»  .      :
,    «  9-» -
   ,  ,   ,  
   .    -
  ,    -
  .  — «  », « --
» .  ,     -
      -
-,   Tencent Video,    -
    .
2.3. Категория публичных аккаунтов «группы субтитров»
    , 
  ,    . 
   ,   ,
      « ».
 2.
Table 2.
  « »
Public accounts as “subtitle groups”
    WeChat ID
«  » 鱼子酱字幕组
[yú zǐ jiàng zì mù zǔ] yuzijiangrussian
«  » 涅瓦字幕组
[niè wǎ zì mù zǔ]gh_414f728fdc3d
«   » 冬宫字幕组
[dōng gōng zì mù zǔ]gh_7295a40d4df6
 «Группа субтитров Икра» / 鱼子酱字幕
组 [yú zǐ jiàng zì mù zǔ]. WeChat ID: yuzijiangrussian—  . -
      : «   »,
«-», «»  —   -
 :      . -
Социальные, культурные, исторические исследования ибезопасность 147
 «Группа субтитров Икра» / 鱼子酱字幕组 [yú zǐ jiàng zì mù zǔ]  
— « ,  ».
3.  «    »
3.1. Классификация контента о русскомизобразительномискусстве
    —  ,  -
       : 
     ,  ; 
       ,
    ; -, 
   .   
 3.
 3.
Table 3.
    
Russian ne arts public accounts classication
    WeChat ID
Группа 1. Репрезентация российских художественных музеев
«   
»
俄罗斯油画精选
[é luó sī yóu huà jīng xuǎn] elsyhjx
«  , -
  »
俄罗斯旅游与文化艺术交流中
心
[é luó sī lǚ yóu yǔ wén huà yì shù
jiāo liú zhōng xīn]
els-68
« „“» 嘉兰德画廊
[jiā lán dé huà láng] ArtJialandGallery
«  » 沈阳俄罗斯画廊
[shěn yáng é luó sī huà láng] g13591603840
Группа 2. Публичные аккаунты музеев
«  
»
俄罗斯油画雕塑收藏馆
[é luó sī yóu huà diāo sù shōu
cáng guǎn]
gh_58efc7701e2e
«  . -
»
梅尔尼科夫美术馆
[méi ěr ní kē fū měi shù guǎn] gh_5b97c9f672ab
3.2. Краткая характеристика контента о русском изобразительном
искусстве
     
 ,    -
   .  «Российский центр
туризма, культурного ихудожественного обмена» / 俄罗斯旅游与文化艺术交流中
心 [é luó sī lǚ yóu yǔ wén huà yì shù jiāo liú zhōng xīn],    
     (,   -
Society andSecurity Insights № 2 2024 148
).      3     -
  ,     
   .   
,     .   
    :   
     . 
 223 .   111 .
     . , 
«Коллекция российской живописи искульптуры» / 俄罗斯油画雕塑收藏馆 [é luó sī
yóu huà diāo sù shōu cáng guǎn]      -
    .     -
 ,      ( -
,   .).  «Художественный музей им. Мельникова» /
梅尔尼科夫美术馆 [méi ěr ní kē fū měi shù guǎn]   
    ,    .  -
 ,    .
4.  «   »
,      ,  
 .  ,    -
,         
.      WeChat  
  : 1) ,    -
  ; 2)      -
.  ,       
  ,    .
4.1. Аккаунты, специализирующиеся напредставлении песен нарусском
языке
       «Пес-
ни нарусском языке» / 俄语歌曲 [é yǔ gē qǔ]. WeChat ID: russian-music.
       (  -
 ).       -
,    —   
.       :
 ,  ,  ,  .  , -
   «  »  ,
       
 ,  «».    
        ,  -
   ,   ,     .
   — «Русское музыковедение» / 俄罗斯音
乐研究 [é luó sī yīn yuè yán jiū]. WeChat ID：gh_ea3ea56f6594—  -
       .
 «     -
Социальные, культурные, исторические исследования ибезопасность 149
  »      .
   , : «
   ,   -
      -
   ».    ,
  , : « »  -
,    « » .  
    (., «
    »),   -
 (., «  ») ..
  «Русское музыковедение»   -
      .  
    ,  :
 7 () . ,  6 «»
. —       -
 .      -
,        ,  -
       .
4.2. Специальные колонки русских песен вмузыкальных аккаунтах
 — ,     -
   (. 4).
 4.
Table 4.
     
Russian songs public accounts with periodic representation
    WeChat ID
« 
 »
欧美经典音乐
[ōu měi jīng diǎn yīn yuè] MusicClassic
«  » 外国经典音乐
[wài guó jīng diǎn yīn yuè] jdmusic99
«  
 »
小红帆俄语
[xiǎo hóng fān é yǔ] gh_180682183b
«   
»
每日俄语学习
[měi rì é yǔ xué xí] fedor_327006770
        -
,    .     -
     —    
  ,      .
        
  ,     
 .
Society andSecurity Insights № 2 2024 150
5.  « »
      
 ,    , 
  ,    , -
  ,    -  .,
  .       -
,      .  
.
 «Открытие Москвы» / 探索莫斯科 [tàn suǒ mò sī kē]. WeChat
ID：Discover Moscow   ,  ,
       
 .         -
      .   
,      
(),  ,     ,  
  219 .,     , -
  ,      .
 «Big Country Travel» / 俄旅行 [é lǚ xíng]. WeChat ID：bigcountry_travel
   .  
   —      
.        ,  -
       -
    .   
     -
    .
6.  «  »
     -
 WeChat      . ,
       
,   ,      
     .    -
 : «Ресторан русской кухни „Боня“» / 保尼亚俄式餐厅 [bǎo ní yà é
shì cān tīng], WeChat ID: yyw85123; «Русская кухня „92°С“» / 92度俄式厨房 [92 dù é
shì chú fáng], WeChat ID: eshichufang; «Лучшая коллекция русских продуктов» / 俄
式食品优选 [é shì shí pǐn yōu xuǎn], WeChat ID: qq7972372.
    ,    -
 ,     (-
 , -  ,  ).
       .
,  «Российский культурный центр вПекине» / 北京俄罗斯文化
中心 [běi jīng é luó sī wén huà zhōng xīn]. WeChat ID: russianculture   «1
     »,    
     .  
Социальные, культурные, исторические исследования ибезопасность 151
«Окно вРоссию» / 俄罗斯之窗 [é luó sī zhī chuāng]. WeChat ID: gh_184bba7ce1 -
 1     .  «Майвоцзюй» /
麦沃久. [mài wò jiǔ]. WeChat ID: MoreZZO     
   1 .
     , 
 : «Эстетика русской кухни» / 俄餐美学 [é cān měi xué]. WeChat
ID: ecan-meixue «Деликатесы по-русски» / 俄式美食 [é shì měi shí]. WeChat ID:
eshimeishi.        
,     
.     —  12 221 . -
 .      -
   ,   216 .   -
  .
 ,    - -
      WeChat  
   .  
     WeChat  -
        -
   /  .

    WeChat   , 
       -
 ,       
 ,    WeChat  -
 ,    , 
  (Yuan, Ding, 223).  ,   -
,       WeChat, -
      . WeChat,  
  ,    , 
  ,     
     (Wang, 213: 35–36).
   «   -
 »      -
   : -,     
     -
 ; -,    , , -
     . 
     , 
    , ,    
 .  ,      
      (Bai, 213: 8). -
    , -
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       
      
 (Hou, 213: 138)—     -
 WeChat   .

       WeChat:
-,  ,      ;
-,   ,   .   -
     
  ,    
  «» (Gong, 214: 8).   WeChat—  -
    , -
   WeChat  Tencent. 
    WeChat 
   ,  , , , 
 .
   WeChat     -
      , 
    . WeChat— 
   -
,      (Peng, 219; Li T. L.,
Li X. H., 215), , ,    -
 /   ,  
      -
  WeChat    .
      
   ,      -
  WeChat,   .  -
   ,    ,
    ,  , -
  , ,    
    WeChat.
 
 . .,  . .     -
   //   . 221.  2. . 2. . 29–33.
 . .       -
  // Society andSecurity Insights. 221. . 4,  4. . 95–19. https://doi.
org/1.14258/ssi(221)4-6.
 . .,  . .      // -
, ,    , 
.   . 215.  2 (52), . II. C. 76–81.
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 . .       -
  //   . 224.  2. . 63–71. https://doi.
org/1.7256/2454-757.224.2.69781 EDN: TPZWXG
 . .   : ,  -
  // Caspium Securitatis:   .
221. . 1, 1. . 55–65.
 . .,  . .,  . .,  . .  
   - //  . 219.  3
(38). . 226–242.
 . .       -
   // Society andSecurity Insights. 223. . 6, 
1. . 56–65. https://doi.org/1.14258/ssi(223)1-3.
 .       -
   // Russian.News.Cn:    --
   . 222. 25 . URL: https://russian.
news.cn/222125/b32a2ac64246838b999eeedebaa/c.html ( :
2.2.224).
 . .     //   -
. 217. . 1,  3 (27). . 116–118.
Bai H. Applications ofWeChat public accounts inhigher education // Informatization
ofEducation inChina. 213.  4. P. 78–81.
Gong C. B. Building an external communication system inthe era of“Micro” // External
Communication. 214.  6. P. 7–9.
Hou Q. Creating an educational platform foruniversities based on WeChat // Bulletin
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Li T. L., Li X. H. Analysis of Communication Characteristics of WeChat // Modern
Educational Technologies. 215. No. 3(25). P. 95–1. https://doi:1.3969/j.issn.19-
897.215.3.15.
Li X. Analysing theEect ofNews Dissemination on thePublic Platform WeChat //
Chinese Newspaper. 219.  5. P. 55–57. https://doi:1.13854/j.cnki.cni.219.5.21.
Peng J. Analyzing the Cultural Communication Value of WeChat Public Number
inthe Era ofSeles // Friends oftheHumanities. 219.  5. P. 79. https://doi:1.3969/j.
issn.296-4684.219.5.71.
Wang P. Features anddesign principles ofmobile learning based on WeChat // Distance
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Wu S. eimportant application ofpublic accounts innews broadcasting // Chinese
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Wu X. F. Inuences ofWeChat Public Accounts on Traditional Paper Media andeir
Strategies // News Research. 223.  11. P. 53–55.
Yuan X., Ding X. Y. Building aPlatform forMedia Integration rough WeChat Public
Accounts // Chinese Newspaper. 223.  11. P. 28–21.
Society andSecurity Insights № 2 2024 154
Zhong Z. J. WeChat Public Platform: Another Opportunity to Transform News
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   / INFORMATION ABOUT THE AUTHORS
 — . . ,      -
   , . , .
Xin Qiu— Ph. D inPhilological sciences, Dean ofFaculty ofRussian Language, Insti-
tute ofForeign Languages, Sichuan University, Chengdu, China.
  — - . ,    -
     , . , .
Lidiia G. Zolotykh— Dr. Sci. (Philology), Professor ofFaculty ofRussian Language,
Institute ofForeign Languages, Sichuan University, Chengdu, China.
  — . . ,    
      -
 . . . , . , .
Olga Yu. Kosmacheva— Ph. Din Philological sciences, Associate Professor at theDe-
partment ofRussian Language, Faculty ofPhilology andJournalism, Astrakhan State
University namd aer V.N. Tatishchev, Astrakhan, Russia
Статья поступила вредакцию 06.06.2024;
одобрена после рецензирования 10.06.2024;
принята кпубликации 10.06.2024.
The article was submitted 06.06.2024;
approved after reviewing 10.06.2024;
accepted forpublication 10.06.2024.