



№ 1 2018

УДК 316.776.33

ЭКСПЕРТИЗА РЕКЛАМНОГО ПРОДУКТА

КАК СРЕДСТВО ОБЕСПЕЧЕНИЯ

СОЦИАЛЬНОЙ БЕЗОПАСНОСТИ

А.В. Ковалева

Алтайский государственный университет, Россия, Барнаул,

e-mail: alla_k65@ mail.ru

-



    

       

-

-



-

-



Ключевые слова: социальная безопасность, реклама, правовая эксперти-

за рекламного продукта, социологическая экспертиза рекламного продукта,

психологическая экспертиза рекламного продукта, лингвистическая экспер-

тиза рекламного продукта, этическая экспертиза рекламного продукта.

EXPERTISE OF THE ADVERTISING PRODUCT

AS A MEANS OF SOCIAL SECURITY

A.V. Kovaleva

Altai State University, Russia, Barnaul,

e-mail: alla_k65 @ mail.ru



   

-



-







-



SOCIETY AND SECURITY INSIGHTS

 № 1 2018

Keywords: social security, advertising, legal examination of the advertising

product, the sociological examination of the advertising product, the psychological

examination of the advertising product, the linguistic examination of the advertis-

ing product, the ethical examination of the advertising product.

      -

      



-

-



       



-



       





















-





-

        





   

      











      







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№ 1 2018

-









-





-

    -































-







    



•         



• 



• 















SOCIETY AND SECURITY INSIGHTS

 № 1 2018

-

-









-





         



-

-



 





       



     -











       



• 

•       



• 





      







-









 



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№ 1 2018

-

     



-

-









-

-





• 



• 





• 

• 

• 





• 



• 

     











• 



• 

-

-



• 



     





SOCIETY AND SECURITY INSIGHTS

70 № 1 2018







•        



• 



•      



• 



•       



• 



• 



• 

      







         











-







  







       

         



БИБЛИОГРАФИЧЕСКИЙ СПИСОК





№ 1 2018

-

       















      

     



        



     













REFERENCES













         





















SOCIETY AND SECURITY INSIGHTS

72 № 1 2018

-







