MARKETING AS A FACTOR OF PROPORTIONAL ECONOMIC DEVELOPMENT (A PROBLEM REQUIRING RESEARCH)
УДК 339.138
Abstract
All problems can be divided into two groups: problems that require solutions and problems that require research. The second group includes complex hidden problems, which are sometimes difficult to identify, designate, define, describe, and establish the causes. In a market economy, this is the problem of ensuring the proportionality of production and consumption, both in general, in the country's economy, and in a separate commodity flow. The formation of production and marketing infrastructure in market conditions is stochastic in nature, that is, it is carried out in the form of spontaneous interactions of sellers and buyers, as well as producers among themselves. As a result, the formation of the proportions of the development of the country's economy is formed mainly on the decisions of enterprises on the volume of production of products and their offer to the market, taking into account the volume of demand and competitive interactions. It is impossible to make a quantitative forecast for either of them. This is the essence of the problem that requires research. The article, with reference to many literary sources, provides a justification for the possibility of using marketing as a management function to streamline the structure and content of large (national) economic systems and increase their efficiency.
Downloads
Metrics
References
Котлер Ф. Основы маркетинга. М., 1990. 736 с.
Армстронг Г., Вонг В., Котлер Ф., Сондерс Дж. Основы маркетинга. 4-е европейское издание. М., 2007. 1200 с.
Энциклопедия мудрости / К. Андриевская, М. Агеев, И. Атрощенко, др. М., 2008. 816 с.
Маркс К. К критике политической экономии // Маркс К. Капитал: критика политической экономии. Том I. М., 2017. С. 1081-1086.
Беляев В. И. Маркетинг: функция управления или философия бизнеса? // Экономика Профессия Бизнес. 2022. № 1. С. 21-28. DOI: 10.14258/epb202203.
Бейкер М. Дж. Маркетинг — философия или функция? // Маркетинг / под ред. М. Бейкера. СПб., 2002. С. 17-34.
Панкрухин А. П. Маркетинг. М., 2002. 656 с.
Беляев В. И., Пяткова О. Н. Маркетинг как функция управления бизнесом в контексте философии утилитаризма и аксиологии // Экономика Профессия Бизнес. 2022. № 2. С. 15-22. DOI: 10.14258/ epb202203.
Смит А. Исследование о причинах и богатстве народов. М., 2007. 1056 с.
Новый взгляд на экономическую географию. Доклад Международного банка реконструкции и развития / ред. А. В Бондаренко, Е. И. Журавлева, О. А. Зимарин, Т. В. Кирсанова. М., 2009. 384 с.
Кругман П., Веллс Р., Олни М. Основы экономикс. СПб., 2011. 880 с.
Самуэльсон П., Нордхаус В. Д. Экономика. Изд. 18-е. М., 2008. 1360 с.
Блауг М. 100 великих экономистов после Кейнса. СПб., 2009. 384 с.
Абрамишвили Г. Г., Война В. А., Трусов Ю. Ф. Операция «Маркетинг»: Стратегия и тактика конкурентной борьбы монополий. М., 1976. 248 с.
Третьяк О. А. Маркетинг: новые ориентиры модели управления. М., 2005. 403 с.
Беляев В. И., Кузнецова О. В. Методология научных исследований. М., 2023. 434 с.
Магистерская диссертация: методы и организация исследований, оформление и защита / под ред. В. И. Беляева. М., 2012. 264 с.
Горелов Н. А., Круглов, Д. В., Кораблева О. Н. Методология научных исследований. М., 2020. 365 с.
Маркетинг территорий: методология и методы обоснования стратегических решений развития регионов / В. И. Беляев, С. Н. Бочаров, О. А. Горянинская, Р. Г. Малахов. Барнаул, 2015. 244 с.
REFERENCES
Kotler F. Basics of Marketing. М., 1990. 736 p.
Armstrong G., Wong W., Kotler F. and Saunders J. Fundamentals of Marketing. 4th European ed., М., 2007. 1200 p.
Encyclopedia of wisdom / K. Andrievskaya, M. Ageev, I. Atroshchenko et al. М., 2008. 816 p.
Marks K. Capital. Critique of Political Economy. Volume 1. М., 2017. Pp. 1081-1086.
Belyaev V. I. Marketing: management function or business philosophy? Economics. Profession. Business. 2022. No. 1. Pp. 21-28.
Baker M. J. Is marketing a philosophy or a function? Marketing / ed. M. J. Baker, SPb., 2002. Pp. 17-34.
Pankrukhin A. P. Marketing. М, 2002. 656 p.
Belyaev V. I., Pyatkova O. N. Marketing as a function of business management in the context of utilitarian philosophy and axiology. Economics Profession Business. 2022. No. 2. Pp. 15-22. DOI: 10.14258/epb202203.
Smith A. An Inquiry into the Nature and Causes of the Wealth of Nations. М., 2007. 1056 p.
A New Look at Economic Geography. Report of the International Bank for Reconstruction and Development / ed. A. V. Bondarenko, E. I. Zhuravleva, O. A. Zimarin et al. М., 2009. 384 p.
Krugman P., Wells R., Olney M. Fundamentals of Economics. SPb., 2011. 880 p.
Samuelson P., Nordhaus W. Economics. 18th ed. SPb., 2008. 1360 p.
Blaug M. 100 great economists after Keynes. SPb., 2009. 384 p.
Abramishvili G. G., Voina V. A. and Trusov Y. F. Operation Marketing: Competitive strategy and tactics of monopolies. М., 1976. 248 p.
Tretyak O. A. Marketing: new management model guidelines. М., 2005. 403 p.
Belyaev V. I., Kuznetsova O. V. Research Methodology. М., 2023. 434 p.
Master's dissertation: research methods and organization, design and protection / ed. V. I. Belyaev. М., 2012. 264 p.
Gorelov N. A., Kruglov, D. V., Korableva O. N. Methodology of scientific research. М., 2020. 365 p.
Marketing of territories: methodology and methods of justification of strategic decisions of regional development / V. I. Belyaev, S. N. Bocharov et al. Barnaul, 2015. 244 p.
Economics Profession Business is a golden publisher, as we allow self-archiving, but most importantly we are fully transparent about your rights.
Authors may present and discuss their findings ahead of publication: at biological or scientific conferences, on preprint servers, in public databases, and in blogs, wikis, tweets, and other informal communication channels.
Economics Profession Business (EPB) allows authors to deposit manuscripts (currently under review or those for intended submission to EPB) in non-commercial, pre-print servers such as ArXiv.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).