SOCIAL AND LEGAL ASPECTS OF BUSINESS ACTIVITY AS A FACTOR OF PUBLIC RELATIONS

Abstract

The solution of social issues is the basis of economic and political stability in the country, the most important component of the strategies of its socio-economic development. The role of business in ensuring social development is not limited to the payment of mandatory contributions. Russia is characterized by an increase in social expenditures of large enterprises, the formation of charitable foundations, and the expansion of corporate social programs. The topic of the social role of business has been studied by scientists for more than two centuries. With the development of technology and public consciousness, the ideology and methods of private business have changed significantly and strengthened their social orientation. The conditions for the functioning of the economy form the dependence of the success and profitability of an enterprise on the attitude and opinion of society about its social reputation. The social reputation of an enterprise depends on the social activities carried out. In modern economic conditions, for a successful and profitable operation, an enterprise must implement social programs. Corporate social responsibility is one of the most important trends in global business. More and more companies are participating in charity events, channeling funds to support social projects, striving to create the necessary conditions to improve the quality of life of the population.