MASS MEDIA AS AN OBJECT OF A SOCIAL NETWORK IN AMERICAN SCIENCE

Abstract

The article is devoted to the issues of understanding the emergence and dissemination of mass media as an object of a social network in American scientific thought. The key features, functions and role of mass media in social networks in the context of digitalization are considered. It is noted that there are processes of convergence of traditional and «digital» mass media in the Internet space, as well as the availability of a sufficient number of regulatory documents for their regulation in our country. The main problem raised in American studies of mass media is the assessment of the consequences of their dissemination in social networks. In particular, we are talking about cognitive changes in user behavior and the appearance of the so-called «clicking person».