MODERN MECHANISMS OF FORMATION OF CULTURAL TRENDS OF YOUTH IN RUSSIA AND ITS REGIONS

Abstract

A comprehensive sociological study has shown that the formation of cultural trends is influenced by modern information and communication links, the formation of new youth solidarities through network interactions, and the significant impact of the digitalization of societies. These mechanisms are interconnected with cultural globalization. It is also noted that the cultural trends of young people are influenced by the culture of foreign countries. The study identifies several popular cultural trends among young people in Russia and its regions, including self-presentation through social media, involvement in social groups and associations, self-expression through appearance and jargonisms, and certain behavioral features. This research provides valuable insights into the dynamics of cultural trends among youth in the Irkutsk region and contributes to our understanding of youth culture in Russia.