ETHNOCONTENT IN THE MEDIA AND SOCIAL NETWORKS AS A FACTOR IN PROMOTING AND POPULARIZING THE IMAGE OF SIBERIA AMONG YOUNG PEOPLE

Abstract

The media remains one of the main means of informing the mass audience and influencing it. Along with traditional media, social networks are also gaining more and more audience coverage. In this regard, the issue of conveying socially important information (for example, about interethnic relations and ethnoculture, including in Siberia) to different social groups becomes urgent. The youth audience also requires a special approach. Therefore, it is necessary to know and understand the mechanisms of creating ethno content for various media, taking into account the peculiarities of information consumption by young people. This is important to encourage young people to study the history and modern existence of the cultures of the peoples of Siberia and promote the region in the media and social networks.