LOLITA STYLE AS A WAY OF SELF-EXPRESSION OF CHINA YOUNG PEOPLE

Abstract

This article examines the youth subculture Lolita, which has become one of the most famous youth movements in Japan and China. It is shown that this youth subculture creates an imaginary world, challenges and changes people's ideas about adult life, women and childhood in the real world. As a result, the author comes to the following conclusion that the Lolita style, which is very popular among the younger generation of China, is not only a fashionable style of clothing, but also a whole worldview system.