IDEAS OF PUBLIC DIPLOMACY AS A STAGE IN THE DEVELOPMENT OF ETHNO-CULTURES

Abstract

The article analyzes the dynamics of functioning of ethno-cultural public associations on the example of the regions of Kyrgyzstan and Kazakhstan. It is described in the context of the transformation of the content of such activities from ethnocentrism to public diplomacy. The empirical material for the article is based on facts and observations of regularities in the functioning of specific subjects of the ethnosphere. The main method used in the article is the descriptive method and semiotic modeling techniques. Regularities of transition from the ideals of ethnocentrism at the initial stages of the emergence of independent CIS member states to the goals and objectives of public diplomacy are revealed. Public diplomacy allows to expand the scope of activities of ethno-cultural associations. Such activities are focused on enhancing the positive image of the CIS countries. In addition, it is accompanied by activation in terms of interaction of ethno-cultural actors of public diplomacy.