INTER-MUNICIPAL COOPERATION OF A REGION IN THE FIELD OF THERAPEUTIC RECREATION MARKETING (A CASE STUDY OF ZAVYALOVSKY AND ROMANOVSKY DISTRICTS OF ALTAI KRAI)
Abstract
The article presents suggestions for joint development of marketing technologies used by administrations Zavyalovsky and Romanovsky district of Altai region, characterized by geographic proximity and offering a tourist product with similar properties and target consumers — health and Wellness rest on salty lakes. Special attention is paid to the problems of marketing Analytics, branding, promotion of tourist areas in the Internet, events and catering in tourist areas.Downloads
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References
Разгон А. В. Развитие туризма в муниципальных районах Алтайского края // Социально-экономическая политика страны и Сибирского региона при переходе на инновационный путь развития : материалы IX Междунар. науч. конф., г. Барнаул, 22–23 июня 2017 г. / под общ. ред. В. А. Ивановой, Т. Е. Фасенко, Д. В. Коханенко. Барнаул, 2017. С. 102–106.
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Туристский паспорт Романовского района. URL: http://expo.visitaltai.info/conf2015/about/news/Turistskie_pasporta_rayonov _Altayskogo_kraya/ (дата обращения: 06.09.2017).
Научное исследование по определению «среднего чека» на оказание туристских услуг в Романовском и Завьяловском районах Алтайского края. — 2016. — 15 с.
Беляев В. И., Бочаров С. Н., Горянинская О. А., Малахов Р. Г. Маркетинг территорий: методология и методы обоснования стратегических решений развития регионов : монография. Барнаул, 2015. С. 55.
REFERENCES
Razgon, A. (2017) Tourism development in the municipal districts of the Altai territory: Socio-economic policy of the country and the Siberian region during the transition to innovative way of development : materials of IX International scientific conference, 22–23 June 2017, Barnaul, pp. 102–106. (in Russian).
Tourist passport of Zavyalovsky district. URL: http://expo.visitaltai.info/conf2015/about/news/ Tourist passport of_territories of_Altay_region/ (date of access: 06.09.2017). (in Russian).
Tourist passport of Romanovsky district. URL: http://expo.visitaltai.info/conf2015/about/news/ Tourist passport of_territories of_Altay_region/ (date of access: 06.09.2017). (in Russian).
Scientific research, by definition, the «average bill» on providing tourist services in the Zavyalovsky and Romanovsky districts of Altai region. 2016. p.15. (in Russian).
Belyaev, V. Bocharov S., Goryaninskaya O., Malahov R. (2015) Marketing areas: methodology and methods of substantiation of strategic decisions of development of regions. Barnaul, AltSU Publishing. (in Russian).
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