УПРАВЛЕНИЕ СТОИМОСТЬЮ БРЕНДА КОМПАНИИ ПРИ ПОМОЩИ МЕТОДА ВЗВЕШЕННЫХ ОРИЕНТИРОВАННЫХ ГРАФОВ (НА ПРИМЕРЕ IT-КОМПАНИЙ)
Abstract
В статье на примере компании Hewlett Packard рассмотрен подход к оценке бренда IT-компании. Он заключается в использовании когнитивных моделей, представленных взвешенными графами с импульсными процессами. Так же рассматривается управленческий потенциал данного типа моделей.Downloads
Metrics
References
Interbrand. Best Global brands 2016. Available from: http://interbrand.com/best-brands/best-globalbrands/2016/ranking/ [Accessed 2th February 2017].
Brandirectory. The Brand Finance Global 500 2017. Available from: http://brandirectory.com [Accessed 2th February 2017].
Millward Brown. 2016 BrandZ Top 100 Global Brands. Available from: http://www.millwardbrown.com/brandz/top-global-brands [Accessed 12th March 2016].
Ягольницер М. А., Казанцев К. Ю. Роль капитала бренда в управлении бизнесом (на примере IT-компаний) // Современная конкуренция. — 2016. — Т. 10. — № 3 (57). — С. 91–105.
Казанцев К. Ю., Ягольницер М. А. Использование знаковых ориентированных графов при анализе силы бренда (на примере IT-компаний) // Идеи и идеалы. — 2015. — № 3 (25). — Т. 2. — С. 50–62.
Ягольницер М. А., Казанцев К. Ю. Сила бренда и ее измерение (на примере IT-компаний) // Экономика и менеджмент систем управления. — 2014. — № 4.2 (14). — С. 322–331.
Hewlett Packard annual reports. Available from: http://h30261.www3.hp.com/financial/annual-reportsand-proxies.aspx [Accessed 10th September 2015].
REFERENCES
Interbrand. Best Global brands 2016. Available from: http://interbrand.com/best-brands/best-globalbrands/2016/ranking/ [Accessed 2th February 2017].
Brandirectory. The Brand Finance Global 500 2017. Available from: http://brandirectory.com [Accessed 2th February 2017].
Millward Brown. 2016 BrandZ Top 100 Global Brands. Available from: http://www.millwardbrown.com/brandz/top-global-brands [Accessed 12th March 2016].
YAgol’nitser, M. A., Kazantsev, K. Yu. Rol’ kapitala brenda v upravlenii biznesom (na primere IT-kompaniy). Sovremennaya konkurentsiya. — 2016. — V. 10. — № 3 (57). — Pр. 91–105.
Kazantsev, K. Yu., YAgol’nitser, M. A. Ispol’zovanie znakovykh orientirovannykh grafov pri analize sily brenda (na primere IT-kompaniy). Idei i idealy. — 2015. — № 3 (25). — V. 2. — Pp. 50–62.
Yagol’nitser, M. A., Kazantsev, K. Yu. Sila brenda i ee izmerenie (na primere IT-kompaniy). Ekonomika i menedzhment sistem upravleniya. — 2014. — № 4.2 (14). — Pр. 322–331.
Hewlett Packard annual reports. Available from: http://h30261.www3.hp.com/financial/annual-reportsand
proxies.aspx [Accessed 10th September 2015].
Copyright (c) 2017 Economics Profession Business
This work is licensed under a Creative Commons Attribution 4.0 International License.
Economics Profession Business is a golden publisher, as we allow self-archiving, but most importantly we are fully transparent about your rights.
Authors may present and discuss their findings ahead of publication: at biological or scientific conferences, on preprint servers, in public databases, and in blogs, wikis, tweets, and other informal communication channels.
Economics Profession Business (EPB) allows authors to deposit manuscripts (currently under review or those for intended submission to EPB) in non-commercial, pre-print servers such as ArXiv.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
