THE ORGANIZATION’S STRATEGY: METHODOLOGICAL APPROACHES TO DEVELOPMENT
УДК 338.27
Abstract
The research issue is related to the increasing relevance and complexity of developing development strategies for modern organizations. Radical and unpredictable changes occurring both within national economies and at the level of different states and their associations make it difficult or impossible to generate reliable long-term forecasts. Namely, they are, according to popular methods, the basis for the development of organizational strategies. At the same time, successful development of companies is impossible without a well-structured perspective. In the article, the authors explore the category of “strategy”, which is compared with the concept of “strategic planning”, consider the tools of strategic management, approaches to the development of organizational strategy.
Using the methods of economic and financial analysis, the dynamics of the most significant external and internal factors affecting the development of Public Joint Stock Company “Mining and Metallurgical Company “Norilsk nickel” is studied, and the methods of strategy development applied by the management of this company are analyzed. The study showed that the management of PJSC MMC Norilsk Nickel was forced to abandon the use of a rational approach in strategic management in favor of logical incrementalism.
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Copyright (c) 2025 Юрий Вадимович Горбунов, Алла Юрьевна Горбунова, Юлия Ивановна Растова
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