THE EFFECTIVENESS OF CROWDSOURCING IN AN ORGANIZATION (EXAMPLE OF JSC “SBERBANK OF RUSSIA”)
Abstract
The major objective of economic reforms in Russia is to create innovative market economy. Innovative way of any business is based primarily on the intellectual and creative potential of employees, and whole society. Open this potential allows a crowdsourcing; it is a new technology for the domestic market.This article discusses the possibility of evaluating the effectiveness of using crowdsourcing in an organization. The essence of crowdsourcing is studied. Crowdsourcing classifications are defined. A scheme of interaction between participants crowdsourcing project in the organization is highlighted, key roles of participants are described. Components that make up the effect of using this technology in company are highlighted. The performance and effectiveness of crowdsourcing activities are compared. Indicators to assess the effectiveness of crowdsourcing in the organization are highlighted. Identify the most effective ways to improve the quality of this technology.The article analyzes the efficiency of using the crowdsourcing on example of JSC “Sberbank of Russia”. The costs and benefits of using this technology in the bank in 2012 are compared. The effectiveness of two crowdsourcing projects to finalize documents in bank is studied. It is shown that the effectiveness of crowdsourcing depends largely on engagement participants in this process.Downloads
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