INVESTIGATION OF THE DYNAMICS OF RETAIL TRADE TURNOVER AND PUBLIC CATERING IN MOSCOW IN THE CONDITIONS OF TURBULENCE OF THE EXTERNAL ENVIRONMENT

УДК 339.37 (470–25)

  • N. M. Suray Plekhanov Russian University of Economics (Moscow, Russia) Email: natalya.mixajlovna.1979@mail.ru
  • I. M. Tatochenko Private Educational Institution of Higher Education Institute of Public Administration (Moscow, Russia) Email: a.fem@yandex.ru
  • N. V. Ponomareva Plekhanov Russian University of Economics (Moscow, Russia) Email: Ponomareva.NV@rea.ru
DOI_disc_logo https://doi.org/10.14258/epb202343
Keywords: megapolis, annual turnover, retail trade, catering, salary, correlation, growth rates, statistical characteristics, trend equation

Abstract

The article examines the dynamics of retail trade and catering turnover in the largest metropolis of Russia — Moscow. The authors found that both indicators respond quickly and clearly to changes in the external environment.

Based on the analysis of time series of 2015–2022 indicators, the disturbing effect of economic sanctions, the

Covid-19 pandemic, as well as a special military operation is estimated. The high ability of economic indicators to recover quickly (within a year) after the cessation of disturbing influences has been confirmed. Using the correlation matrix method, close relationships between the variables of time, average salary, retail trade turnover and catering were revealed. Regression equations linking these variables are obtained, after which the effect of retail and catering turnover growth caused by an increase in wages is quantified. The obtained regression equations can be used to predict the values of the considered variables on the horizon the lead time is 2–3 years. The growth of the turnover of Moscow public catering is ensured thanks to the development of the social nutrition system. With its further development, it is advisable to adjust the assortment policy, focusing on a broader offer of dairy products to visitors, since their consumption by Russians has not yet reached the rational norm.

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Author Biographies

N. M. Suray, Plekhanov Russian University of Economics (Moscow, Russia)

кандидат технических наук, доцент базовой кафедры торговой политики

I. M. Tatochenko, Private Educational Institution of Higher Education Institute of Public Administration (Moscow, Russia)

кандидат технических наук, доцент кафедры экономики

N. V. Ponomareva, Plekhanov Russian University of Economics (Moscow, Russia)

кандидат экономических наук, заместитель директора

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Published
2023-09-11
How to Cite
1. Suray N. M., Tatochenko I. M., Ponomareva N. V. INVESTIGATION OF THE DYNAMICS OF RETAIL TRADE TURNOVER AND PUBLIC CATERING IN MOSCOW IN THE CONDITIONS OF TURBULENCE OF THE EXTERNAL ENVIRONMENT // Economics Profession Business, 2023. № 3. P. 96-103. URL: http://journal.asu.ru/ec/article/view/epb202343.
Issue
No 3 (2023): Economics Profession Business
Section
ЭКОНОМИЧЕСКИЕ НАУКИ

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