THE EXPANSION OF MARGINAL PROPERTIES OF THE MEDIA IN CHANGING THEIR ESSENCE AS A SOCIO-CULTURAL PHENOMENON
УДК 004.031.42+008.2
Abstract
The dynamics of the information and media culture of society, which is understood as a set of forms and methods of production, distribution and consumption of information in the media space, their target and value-semantic settings, leads to radical changes in the media, which are understood as editorial teams of journalists, their professional activities and published results of these activities. These changes are so significant that they raise the question of the essence of the media, reformulation of their goals, objectives, functions in society. Heuristically significant for understanding the processes of media transformation is the study of what is necessary, important, paramount in the activities of the media, and what is random, unimportant, secondary, marginal; and how marginal properties turn into essential ones, change the socio-cultural essence of the media.
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