THE ROLE OF MEDIA IN THE FORMATION OF ECOLOGICAL CULTURE OF THE POPULATION: TRENDS AND PROBLEMS

УДК 316.77

Abstract

The article analyzes the problems of presenting materials on environmental topics in modern Russian media. The results of a number of recent studies are presented; the main negative trends in the coverage of environmental topics are identified: insufficient amount of environmental materials; inadequate, emotional forms of presenting environmental problems; lack of address of many publications. It is emphasized that overcoming these shortcomings would result in an increase in the ecological culture of the population, which should become one of the primary tasks of the media. The role of eco-culture in solving environmental problems is noted: compliance with environmental standards in everyday life, effective public control over the solution of specific problems. The importance of developing both a rational awareness of the environmental situation in the country and in the world, as well as certain value systems, is emphasized.