The impact of media content on modern speech culture (based on the materials of the regional digital media of Volgograd)

Abstract

The article analyzes the facts of violations of linguistic, communicative and ethical norms of the modern Russian language in digital media, which are part of modern Internet communication. The authors raise the problem of the negative influence of the media on the Russian speech culture due to the low quality of the information products. The paper shows the typical tendencies for modern Russian speech to abuse unjustified borrowings, to vulgarization and jargonization, to the erasure of normative and ethical boundaries in the Internet space. It is noted that a typical feature of the modern speech situation is the abuse of anglicisms. This trend is also noted in modern media, and it is the media that often contribute to the popularization of new borrowings among the population. This may be due to various factors: fashion, the desire of journalists to appear more educated and modern, to attract a younger audience, but as a result it leads to negative consequences in relation to speech culture.