COMPARATIVE ANALYSIS OF THE KEY FACTORS INFLUENCE ON CONSUMER BEHAVIOUR OF THE POPULATION TO BIO PRODUCTS IN REGIONAL MARKETS
УДК 338.439.4
Abstract
The article is devoted to the study of population consumer behavior to “bio” products on the example of two CIS countries: Kazakhstan and Russia, compared to foreign experience in the development of organic agriculture, on the example of Bulgaria.
It is expected that demand for organic products will grow steadily, both in domestic and international markets, which will further stimulate the development of organic agriculture in the world. Factors affecting consumer demand become important both for local markets and at the international level.
The study is based on a survey of residents of three representative agro-industrial regions: East Kazakhstan region (Kazakhstan), Altay territory (Russia), Varna region (Bulgaria). The aim of the study is to identify factors that influence the promotion of “bio” products in these regions.
It is assumed that the development of organic agriculture can stimulate the development of regional economies, especially in Russia and Kazakhstan.
The analysis made it possible to identify the peculiarities of the formation of consumer demand for bio products in these countries, to determine the factors that cause it and to form a number of proposals for producers for the further development of organic agriculture.
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