DEVELOPMENT AND IMPLEMENTATION OF THE COMMUNICATION STRATEGY OF THE ORGANIZATION IN THE CONDITIONS OF DIGITALIZATION JEL: D 29 УДК: 338.1
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https://orcid.org/0000-0001-9714-2483
Abstract
The promotion of a company in the market in the context of the development of digital technologies largely depends on the choice of relevant, effective and most suitable communication channels for interaction. The article is devoted to the study of theoretical and methodological provisions for the development and implementation of an organization's communication strategy, taking into account the influence of the digitalization factor on communication processes. The practical application of the methodological recommendations proposed by the author for the development of a communication strategy is illustrated by the example of the strategy for promoting the new master's program “Project Quality Management in the Digital Economy”, prepared with the support of the V. Potanin Charitable Foundation
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