ADVERTISING MANAGEMENT IN INCREASING THE COMPETITIVENESS OF THE ORGANIZATION УДК: 338.2 JEL: D 49
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Published:
Dec 28, 2022
Keywords:
advertising, advertising management, competitiveness, management, marketing
Main Article Content
Lyudmila I. Petrova
Email: petrova.lix@yandex.ru
https://orcid.org/0000-0002-5339-9567
Abstract
The article is devoted to the study of the role of advertising management in increasing the competitiveness of the organization. The authors analyzed the theoretical and methodological aspects of the transformation of advertising management and competitiveness in modern conditions, proposed a model of advertising management at the organization level, studied the practical aspects of organizing the management of advertising activities in small and medium-sized businesses using the example of Altai Feed Mill LLC, and proposed recommendations for improving the competitiveness of the organization using advertising management tools.
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How to Cite
Poleva E. S., Petrova L. I. ADVERTISING MANAGEMENT IN INCREASING THE COMPETITIVENESS OF THE ORGANIZATION // Управление современной организацией: опыт, проблемы и перспективы, 2022. Vol. 16, № 2. P. 57-65. URL: http://journal.asu.ru/mmo/article/view/12436.
Section
Оценка бизнеса и консалтинг в управлении организацией
References
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Филатов В.В. Менеджмент. Традиционные и современные модели: справочное пособие. М. а: ИНФРА-М, 2020. 472 с. [Filatov, V.V. Management. Traditional and modern models: a reference guide. Moscow: INFRA-M, 2020. 472 p. (In Russ.)]