THE CULTURE OF EVERYDAY LIFE: TRENDS OF CHANGE

Abstract

Society is the most dynamic structure of being. Determining the direction of its changes is the way to success in planning and implementing any social initiatives and projects. Everyday life is an area where changes underlie many social changes that determine the dynamics of social development. Identifying trends in the culture of everyday life opens up opportunities for scientific planning of the development of society, improving the quality of life and meeting the needs of individuals, that underlines the main relevance of the study. The main purpose of the study is to identify trends in the changing culture of everyday life at the present stage of the development of Russian society. The dialectical method and the system-structural approach allowed us to determine how people's daily communication has changed due to the introduction of information technologies and digitalization into life, how the "visual turn" determines people's interests and their daily contacts, how following the social stratification of Russian society associated with the country's transition to the capitalist path of development, the daily life of people has become diverse. Social groups that differ in the way and style of everyday life have been formed. All of these phenomena have prospects for further development and act as major trends in changing the culture of everyday life, and the scientific novelty and value of the study consists in their identification, analysis and a systematization. The practical significance of this article is seen in the use of its results in the context of the organization of both everyday events and in the planning of further transformations of Russian society, taking into account the changes occurring in the culture of everyday life: digitalization, visualization, the formation of diverse styles of behavior and lifestyles. The use of a historical approach and the reliance on sociological material from VTSIOM made it possible to show that the newly emerged trends exist on a par with the cultural traditions of Russians, with their interest in reading, visiting theaters, exhibitions, museums, which also constitute an important part of their lives. Thus, innovations in the culture of everyday life are combined with traditions of everyday life-such a conclusion derives from this study.