FORMATION OF THE TOURIST ATTRACTION OF THE TERRITORY WITH THE HELP OF PHOTOS AND VIDEOS (ON THE EXAMPLE OF THE VILLAGE OF BARAGASH, SHEBALINSKY DISTRICT, ALTAI REPUBLIC)

Abstract

In modern society, where information is becoming a strategic resourcethat provides a competitive advantage, photo and video images of territories for potential consumers are becoming increasingly important. Currently, territories are being developed with the help of Internet technologies, marketing and high-quality content (photos and videos). The development of tourist recreational areas takes place ona geometric scale with the help of electronic resources. The epidemiological situationof the whole world has shown the importance of the development of domestic tourism in the country. The development of new unique territories for the purpose of recreational tourism for consumers will contribute to the improvement of the economiccomponent of the country and the tourist territory as a whole. A review of previouslyperformed studies indicates that information about the existing tourist potential of thisterritory is presented in fragmentary information systems. The main reasons for theinformation deficit are insufficient and extremely superficial awareness of the creators of such information resources about the trends in the development of tourism inthe region, about the objects of tourist display, forms and types of tourism, their features. The result of the work is the promotion of a potential tourist territory with thehelp of visualization tools and a change in the attitude of local residents to touristsand tourism in general.