TOURIST BRANDS OF THE ALTAI REPUBLIC AND THE ROLE OF MUSEUMS IN THEIR DEVELOPMENT
Abstract
The article provides an analysis of tourist brands of the Republic of Altai from a historical perspective, discusses the main problems and ways of their formation and development. Today Branding has become fashionable, a mass phenomenon, which is used in all spheres of activity. As the study showed, the Republic of Altai has passed in its development the evolution of its tourist image from the «bear corner», «unexplored, legendary country», «ore pantry of Russia» through the «center of sports tourism» to «Siberian Switzerland», «Countries of blue lakes», «Golden mountains of Altai», «tourist Paradise». Today the Republic of Altai is officially recognized by the world community as a tourist region and has its own regional brand «Gorny Altai». Much attention is paid to one of the brightest brands of the Republic: «Altai - the Treasury of world heritage». Despite the fact that the Altai Republic is one of the richest regions of the country in terms of uniqueness and number of heritage sites, this potential of the Altai Republic.
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