RELIABILITY OF INFORMATION IN DIGITAL DATA CIRCUIT JEL: М15, М21 УДК: 65.011.56

Abstract

The active transition of data to the digital space contributes to the fact that the quality and reliabilityof information is of particular importance, determining the accuracy of management decisions and the reliability of information exchange. The author analyzed the cause-and-effect relationships of the presence and circulation of information in the Internet space that do not correspond to ensuring its basic characteristic — reliability. The result ofthe study was an expanded list of problems and ways to ensure the protection and reliability of information through education and raising the level of development of digital hygiene skills of suppliers and users of the information product; an increase in the number of business structures resorting to the services of IT companies for the purchase of products that reduce the likelihood of information insecurity; accelerating the pace of development of protective functions of IT solutions in digital data exchange; the formation of a concept for the use of social engineering methods to protect participants in the digital field.