TOOLS FOR EFFECTIVE IMPLEMENTATION OF CREATIVE MARKETING STRATEGIES: THE EXPERIENCE OF EDUCATIONAL ORGANIZATIONS JEL: O. 032 УДК: 338.2

Abstract

In today's world, where competition between enterprises is becoming increasingly fierce and consumerdemand is becoming more demanding, enterprises are looking for new ways to stand out from competitors and attract the attention of their target audience. One of these ways is to use creative marketing strategies that allow you to create unique and memorable brand images, as well as establish closer contact with consumers.The development and implementation of creative marketing strategies require significant resources such astime, money and qualified personnel. In this regard, the question arises of finding effective tools that could help enterprises solve this problem. This question determines the relevance of our work. Student associations are able to offer enterprises a new tool for implementing creative marketing strategies, which can be the key to success in conditions of high competition and constantly changing needs of the target audience. The purpose of the research is to reveal and substantiate the potential of the student association as a tool for the effective implementation of creative marketing strategies of organizations using the example of the experience of Altai State University