INFRASTRUCTURE OF DIGITAL NETWORKS AND SYSTEMS FOR PROVIDING AND RECEIVING SERVICES, COMMUNICATION, DATA STORAGE, AND COMPUTING USING THE EXAMPLE OF TARGETED ADVERTISING IN THE INSTAGRAM SOCIAL NETWORK

Abstract

The article examines the impact of digital networks on modern everyday life. There is a change in the way of life and structure, regarding the receipt and storage of various types of information by the user, the possibility of receiving a variety of services online. Opportunities in the current digital world are considered. It describes how to get information about certain data, as well as advertising methods. A special place in the article is given to the concept of targeting and the targeting process. The article describes in detail the features and advantages of one of the most popular types of advertising – targeted advertising in the social network Instagram. It describes how targeting is implemented inside Instagram, as well as what settings exist to achieve the best, most effective result. The impact of artificial intelligence on the targeting process is indicated.