ASSESSMENT OF THE EFFECTIVENESS OF BUSINESS PROCESSES OF A TOURIST ENTERPRISE
УДК 338.4822
Abstract
The relevance of the study is determined by the need for an adequate assessment of the effectiveness of tourism enterprises and the flow of individual business processes at these enterprises in the context of the ever-increasing influence of the tourism industry on the economic and social spheres of society. The purpose of the study is to develop an algorithm for evaluating the effectiveness of business processes of tourist enterprises.
The methodological basis of the study was a set of general scientific methods. The article presents theoretical and methodological approaches to assessing the effectiveness of business processes of tourism industry enterprises in modern conditions of development of the tourism services market. The basic concepts of business processes are described, the purpose and criteria for evaluating their effectiveness are formulated. The characteristics of the main factors determining the effectiveness of business processes of tourist enterprises are given. When forming an integral indicator of the effectiveness of business processes, efficiency should be taken into account in such aspects of the business process as its cost and its structure, duration and quality of results, an algorithm for evaluating the effectiveness of business processes of a tourist enterprise consisting of ten consecutive steps is presented. During the implementation of the algorithm stages, the processes are analyzed according to the criteria of the quality of their implementation, their duration and cost. Priority matrices are used to identify processes in the areas of low, medium and high criticality. At the final stage, information on the effectiveness and priority of processes obtained at previous stages of the evaluation procedure is combined into a single matrix, which allows simultaneous analysis of all previously created matrices and calculation of the integral rank for each process. In cases where the process has a minimum level of integral rank, this indicates its low efficiency, which requires the application of reengineering to it.
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