INFRINGEMENT OF AI INTELLECTUAL PROPERTY RIGHTS AND LEGAL LIABILITY ON E-COMMERCE MARKETPLACES: NEW CHALLENGES

Abstract

This article investigates the intricate linkage between artificial intelligence, intellectual property, and the digital commerce sector. It delves into AI algorithms' profound impacts on the legal landscape. In an era where businesses heavily rely on AI for duties varying from custom recommendations to fraud identification, the analysis meticulously scrutinizes the internal workings of these algorithms and their implications for intellectual property rights within digital commerce platforms. Through a comprehensive scientific study, potential pitfalls emerge, highlighting the dangers of possible copyright, trademark, patent, and trade secret violations originating from AI-generated content. As the boundaries of ownership become increasingly ambiguous due to the intricacy of assigning accountability in AI-driven systems, developers and creators face the challenge of comprehending and mitigating these risks. The analysis illuminates the uncertainties surrounding possession when AI assumes the role of inventor, underscoring the urgent need for a adaptable legal framework that can adjust to the pace of technological progress. The article puts forth applicable recommendations to mitigate these risks, putting an emphasis on responsibility, principled innovation, and legal conformity in the face of evolving technologies. By connecting the realms of law and technology, this examination offers a holistic analysis of the infringements on AI intellectual property rights and the legal obligations of digital commerce platforms. It underscores the necessity of flexible legal structures that can accommodate the rapid evolution of AI, ensuring a symbiotic relationship between innovation and legal adherence in the digital commerce domain. The research not only elucidates the multifaceted challenges that AI presents but also provides strategic insights to navigate these intricacies with integrity and foresight. Through its in-depth exploration of AI's impact on intellectual property within the digital commerce sphere, this article aims to equip stakeholders with a nuanced understanding of the legal ramifications and ethical considerations inherent in AI-driven innovation. By offering a roadmap for navigating these uncharted territories, the study strives to foster a culture of accountable innovation and legal compliance in the ever-evolving landscape of digital commerce.