YOUTH TOURISM PREFERENCES
Abstract
The article examines youth tourism as a significant segment of consumers in the tourism and hospitality industry. It focuses on the increasing number of young people in Russia and around the world, making this group an integral and potentially lucrative part of the tourism market. A large amount of statistical data and sociological research are analyzed to understand the characteristics of young people in Russia. This includes your sociodemographic profile, attitudes towards life and self-identity, challenges and obstacles you face, career plans, and leisure activities. On the basis of this analysis, conclusions are drawn about the unique characteristics of this target audience. The paper also examines the preferences of young people when it comes to tourism and travel. Data are presented on a popular travel company, modes of transportation, types of tourism and potential tourist destinations that the respondents would like to visit. It was concluded that young people prefer independent travel. To integrate it into the system of organized tourism, customized offers and personalized discounts should be created for them.
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References
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