Cultural differences in Communication and their Typologization (based on research by foreign Authors)

Abstract

He article analyzes the characteristics of cultural differences in communications, given in the works of J. Beneke, S. Huntington, G. Hofstede, C. Handy. The analysis showed that there are two types of cultural differences in communications: civilizational and ethnocultural. Civilizational differences are based on the characteristics of religions and traditional values. National (ethnic) cultures determine ethnocultural differences. Their specificity is created by ethnicity, which is interpreted by the author as "collective mentality" and physical "programming". Ethnocultural differences are manifested in the language of communication, in the originality of attitudes towards gifts and obligations, the peculiarities of traditional values, the perception of power and distance from it, the relationship of individualism and collectivism in the way of life, the specifics of worldview and worldview.