Media design of regional television Websites the Russian Federation as a system of visual content solutions

Abstract

The present study provides a comprehensive analysis of the media design of regional television's web resources as a system of visual content solutions, focusing on identifying structural and functional patterns and typological features. Based on a comparative analysis of representative cases (TV Search, OTV, Balashikha TV), a classification model has been developed that integrates the following parameters: typological affiliation, content strategies, technical implementation (including CMS, adaptability, download speed) and visual design solutions. The results demonstrate significant heterogeneity of media platforms due to local identity, technological factors and cognitive patterns of the audience, and also reveal a correlation between design solutions and the effectiveness of user interaction. The practical significance of the work lies in the development of criteria for optimizing regional media resources for designing new-generation digital platforms.