THE IMPACT OF DIGITAL TECHNOLOGIES ON MARKETING COMMUNICATIONS OF CONSTRUCTION COMPANIES
JEL: M3 УДК: 334.02
Abstract
In today's world, with large-scale globalization and digitalization of the economy, it is important fororganizations to keep up with the times in order to be competitive. The article discusses the main trends and the need for the development of marketing communications in the construction industry. The paper shows the specifics of marketing communications with the target audience in the construction services industry. Based on the analysis of theoretical and practical approaches, key trends, problems and prospects for the introduction of digital tools in this field have been identified. The article examines the relevance of the introduction and use of digital marketing tools for communication with consumers. The considered advantages of modern communication channels help to come to the conclusion about the need to use them in business.
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References
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