Ontological Specificity of the Communication Process in New Media

Abstract

This article examines communication processes in the context of contemporary new media, which include various forms of digital communication, such as websites, social networks, instant messengers, and others. The study aims to reveal the essence and nature of communication processes in new media, highlight key features of the emerging science of communication, and suggest areas for further study of new media phenomena. In this study, three new media formats are examined using the method of analyzing communicative transformations: an internet website; the social network VKontakte; and the messenger with expanded functions Telegram. Differences between traditional forms of communication and modern online platforms have been established, as well as the greater manifestation of the author's and reader's character in the digital space of new media. It is shown how changes in communication formats entail qualitative transformations of texts, influencing the methods of presenting information and the mechanisms of reader interaction with the text.