CURRENT ISSUES IN THE DEVELOPMENT OF TOURIST AREAS

A.K. Aubakirova; D.D. Yesimova; N.G. Prudnikova

A.K. Aubakirova Pavlodar State University named after S. Toraigyrov Email: belukha@mail.ru
D.D. Yesimova Pavlodar State University named after S. Toraigyrov Email: belukha@mail.ru
N.G. Prudnikova Altai State University Email: belukha@mail.ru

Keywords: tourist cluster, Kazakhstan, ecotourism, mountain tourism, tourism marketing

Abstract

The article discusses the main issues of development of tourism services in Kazakhstan. An analysis of the state of the tourist cluster in the city of Almaty was carried out, and promising directions for its development were developed. Particular attention is paid to the importance of developing eco-tourism in the republic as the most promising segment. The role of marketing for tourism development is highlighted, the characteristics of the marketing complex and its features for tourism activities are given. The study developed recommendations on the use of wide marketing opportunities for the development of tourism in the Republic of Kazakhstan.

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