ECOLOGICAL TOURISM IN THE REPUBLIC OF KAZAKHSTAN: CURRENT STATE AND PROSPECTS OF DEVELOPMENT

Abstract

The article reveals the content of the concept of eco-tourism, as well as considerable attention is paid to the characteristics of its impact on the environment, as well as the growth of this trend in the modern tourism industry. Ecotourism is a sustainable form of tourism, which implies a trip to relatively untouched places by man, as well as the preservation of the original cleanliness of the area. Ecotourism fights for the preservation of natural nature, the survival and preservation of endangered species of plants and animals, and also tries to preserve natural monuments. Every year the number of people who have chosen the field of eco-tourism is steadily growing, which means that business ideas in tourism, in particular environmental, are gaining popularity.Kazakhstan has a powerful resource potential for the development of eco-tourism, as one of the areas of tourism in general. Currently, eco-tourism is the optimal type of tourism and is the main direction of tourist development. The characteristic features of Kazakhstan's specially protected natural territories are highlighted, the description of these objects of ecological tourism is carried out. According to this, the article identifies the main problems of ecotourism development in the country. The authors proposed a number of recommendations for the further growth of the industry in the republic. To solve problems with nature conservation in Kazakhstan, it is necessary to develop ecotourism as a means of supporting protected natural areas, promote the social and economic development of the local population and increase the level of education in the environmental field, create a specialized reference and information system on natural and historical and cultural attractions, routes and tours. Develop a certification system for ecological routes and trails, create new facilities and modernize existing ones. Engage in information support and promotion of ecotourism products to the international market.