PROSPECTS FOR THE DEVELOPMENT OF THE EAST KAZAKHSTAN REGION AS A REGIONAL TOURISM CLUSTER

Abstract

The relevance of the study is determined by the fact that the East Kazakhstan region has major tourist and recreational potential. But it is in low places in the tourism services market, although the studied area can become an incentive for economic development and position itself as a social, academic and cultural cluster region, according to the concept of development of the tourism industry of the Republic of Kazakhstan until 2029. Efforts are underway to leverage existing resources and expertise, allowing for the competent formation of a cluster aimed at enhancing development in the East Kazakhstan region. It is possible to give uniqueness to the opportunities existing in the region by stages of formation and a competent solution to the development of such types of tourism as business, ski, ecological, beach, cultural and educational. All this can become the basis for development in the long term and a competitive advantage in the Kazakh and international markets when creating an integral tourist product. The objective prerequisites for the formation of the cluster are landscape diversity, water and balneological potential, conditions of climatic resources, distinctive national museum complexes and historical and cultural heritage.