ORGANIZATION OF SERVICE ACTIVITIES ON ACTIVE TOURIST ROUTES (ON THE EXAMPLE OF TOURS IN THE REPUBLIC OF ALTAI)

Abstract

Competition in the Russian tourism market highlights the special importance of individualization and targeting of services provided by travel companies. Consumer preferences that are focused on the desire to solve the complex needs of the guest in one act of consumption limit the ability to use in management a focus solely on financial results, as well as other strategies that are not related to understanding the consumer. The article describes the main types of services in active tours and shows the features of tourist services because of the use of service management on the example of tours in the Altai Republic. The results of this research can be used in the segment of organizing active tours not only in the territory of the Altai Republic, but also in organizing similar tours in any other tourist destinations in Russia and the world, as well as to improve the quality of the existing tourist product and individual services. The types of service for various types of active tours in the Altai Republic are defined and analyzed.