PROMOTING EXPERIENCES AS AN ELEMENT OF ECONOMIC OF HAPPINESS USING THE EXAMPLE OF A TOURIST DESTINATION
УДК 338.48
Abstract
Now, due to the increase in the workload of employees of organizations associated with a shortage of staff, the need to combine several positions and jobs, as well as an increase in the level of anxiety in society, there is a request not just for recreation, but to achieve a special emotional state of happiness during recreation. The article examines the role of impression promotion in the happiness economy in the context of a tourist destination. Thephenomenon of the happiness economy was considered, which allowed us to identify the main aspects and terms. The theoretical foundations of impression marketing in the context of the happiness economy have been explored. The influence of impression promotion on tourists' perception of the destination and their level of happiness is determined. The experience of successful application of the concept of "happiness from impressions" on the example of tourist destinations is described in the article. Recommendations for improving marketing strategies in the tourism sector have been proposed for implementation.
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References
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