MARKETING MANAGEMENT: A CONCEPTUAL MODEL OF FUNCTIONAL INTERACTIONS FORMATION IN THE INTERFIRM COOPERATION FORMS DEVELOPMENT
Abstract
The article is devoted to the theoretical justification of the possibility of using the marketing management concept in the management of value chains. This article is also a statement of the problem of scientific research. The essence of the proposal is as follows: in the management of modern enterprises, marketing is increasingly becoming the dominant function that determines the content of tasks not only in the field of marketing itself, but also in other functional areas, such as production management, human resources, finance. In recent years, interfirm cooperative formations have begun to emerge, ultimately forming more valuable offers for consumers. There was a need to manage them. To solve the problem we propose to transform the marketing management concept for enterprises, to use it in the chains of inter-firm interactions. This approach will ensure the functioning of the chain as a whole socio-economic system functioning effectively in a long-term.
Downloads
Metrics
References
Маркс К. К критике политической экономии // Капитал. Критика политической экономии. Том I. М.: Эксмо, 2017. С. 1081-1120.
Чанг Х.-Дж. Как устроена экономика. 6-е изд., доп. М.: Манн, Иванов и Ферберг, 2019. 320 с.
Шерешева М. Ю. Типы сетевого межфирменного взаимодействия // Развитие форм межфирменной кооперации: сети и взаимоотношения. М.: Изд. дом ГУ ВШЭ, 2008. С. 24-59.
Портер М. Международная конкуренция. М.: Междунар. отношения, 1993. 896 с.
Котлер Ф., Келлер К. Л. Маркетинг менеджмент. 12-е изд. СПб.: Питер, 2006. 816 с.
Котлер Ф. Маркетинг менеджмент. 11-е изд. СПб.: Питер, 2005. 800 с.
Беляев В. И., Беляев В. В., Пяткова О. Н. Маркетинг менеджмент: маркетинговое обоснование управленческих решений. Барнаул: Изд-во Алт. ун-та, 2014. 290 с.
Беляев В. И. Маркетинговые исследования: сбор данных и производство знаний. 2-е изд., перераб. и доп. Барнаул: АЗБУКА, 2012. 807 с.
REFERENCES
Cameron, E. & Green, M. (2006) Change Management. Moscow, 360 (in Russian).
Marx, K. (2017) At criticism of political economy. Capital. Criticism of political economy, Vol. 1. Moscow, 1081-1120 (in Russian).
Chang, H.-J. (2019) How the economy works. 6th ed., Ext. Moscow, 320 (in Russian).
Sheresheva, M. Yu. (2008) Types of network interfirm interaction. Development of forms of interfirm cooperation: networks and relationships. Moscow, 24-59 (in Russian).
Porter, M. (1993) International Competition. Moscow, 896 (in Russian).
Kotler, F. & Keller, K. L. (2006) Marketing management. 12th ed. Saint Petersburg, 816 (in Russian).
Kotler, F. (2005) Marketing Management. 11th ed. Saint Petersburg, 800 (in Russian).
Belyaev, V. I., Belyaev, V. V. & Pyatkova, O. N. (2014) Marketing management: a marketing rationale for management decisions. Barnaul, 290 (in Russian).
Belyaev, V. I. Market research: data collection and knowledge production. 2nd ed. Barnaul, 807 (in Russian).
Economics Profession Business is a golden publisher, as we allow self-archiving, but most importantly we are fully transparent about your rights.
Authors may present and discuss their findings ahead of publication: at biological or scientific conferences, on preprint servers, in public databases, and in blogs, wikis, tweets, and other informal communication channels.
Economics Profession Business (EPB) allows authors to deposit manuscripts (currently under review or those for intended submission to EPB) in non-commercial, pre-print servers such as ArXiv.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
