PROBLEMS AND PROSPECTS OF THE DEVELOPMENT OF AUTOTOURISM IN THE ALTAI TERRITORY

УДК 338.482.22

Abstract

Autotourism has recently become an increasingly popular form of recreation, both among Russian and foreign tourists. For a modern person, mobility plays an important role in organizing their own leisure time, and autotourism meets this requirement due to freedom of movement. This type of tourism is especially relevant for such a picturesque region as the Altai Territory, which has a rich natural and cultural heritage. Despite the ever-growing interest in the region, there are a number of problems that require comprehensive analysis and solutions. The relevance of the topic is due to the need to study existing barriers to the full development of autotourism, as well as to identify possible areas for its further growth. The development of this type of tourism can significantly affect the growth rate of domestic tourism, the popularity of which has increased significantly recently. This will lead to an increase in the volume of tourist services and an increase in employment in the tourism sector, which, in turn, will increase the country's budget. The relevance of the study of autotourism as one of the promising areas in the Altai Territory lies in the fact that despite the presence of factors hindering development, the number of car trips is steadily growing and moving in a promising direction and also has great potential for further development.