FORMATION OF EVENT MARKETING CONCEPTS FOR TOURIST TERRITORIES OF ALTAI REGION
УДК 338.48(571.150)
Abstract
Event marketing or event marketing is an important institution for the implementation of various processes of brand promotion and image enhancement territories of Russia in terms of the development of the tourism sector (external, internal, regional, and local, etc.). It is important, when identifying criteria for a tourist area suitable for event events, from the point of view of implementing modern event marketing tools, to constantly take into account factors aimed at the correct application of techniques for creating creative concepts of various events, holidays, exhibitions, presentations, regional sports events, etc., taking into account and borrowing the experience of success in holding certain forms of events in other regions of the country. When developing criteria for assessing tourist attractiveness for a particular territory of the country, it is also necessary to take into account the latest achievements in the field of innovative technologies, digital solutions and targeting.
Event marketing in its practical purpose is used to create and improve the design characteristics of various marketing events. To do this, it is necessary to analyze the competitive advantages and disadvantages of the Altai Territory in terms of identifying criteria for assessing tourist attractiveness and the role of event marketing in the development of socio-economic and cultural processes in the territory. These experts call the tourist infrastructure of the region and individualterritories the main element of tourist attractiveness for holding event events.
The methodical development of the event-marketing concept, taking into account the characteristics of the tourist territory of the Altai region, should be carried out taking into account the expansion of sports and recreational events, various holidays and the introduction of new events at individual tourist complexes in the region.
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